Apps have changed the way we deal with the outside world. We need an application for almost everything today. Weather, sports, news, TV shows all fall in this list.
Having known that the apps are addressing the needs of the users very well, let’s focus on them with the developer’s perspective. The question: How to bring your app on top charts? Purpose: to make money with your android app.
To get this done you need a quality app. Now what makes a quality app? Here are a few tips:
1. Build a Package of Performance and Simplicity:
The app should perform the intended functions but should be easy to use. A user friendly GUI should be the first concern.
2. Be sure to Match the Functionality and the Affordability
Initially it can be published for free. Once it achieves popularity, affordable prices can be set.
3. Instill Creativity in Your App
Think of the reason behind using an app. What makes your app different from the already available apps in the market? If a game, does it include several levels? Do you plan to launch its second version? Is it addictive enough to make a user play it all the time? All these questions help in the decision making process.
Always keep in mind the audience you are addressing. An app that helps in balancing chemical equations may be very useful to high school students but may be of no use to others.
4. Do some Research and Build a Marketing Strategy
This step decides the amount of money you make from your android app. Decide what kind of app you are building. If it is likely to affect a specific number of active users and you have abundant marketing budget, categorize it as a paid app. This works when you are targeting the audience that is looking for something specific. Such as a game.
The other strategy can be to address the mass market and categorize the app as a free app and include paid advertisements in it. By implementing this style of app development process your app reaches almost everyone as it targets a general motive and is free. But you earn by advertisements.
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